Q4 2026 · updated 27 October 2026
B2B Video Cost Index
What B2B films cost, by film type and level of production, from 496 budgets Casual's clients agreed between October 2024 and August 2026.
| Film type | Most clients spend | Essential | Considered | Flagship | Sold jobs |
|---|---|---|---|---|---|
| Live-action filmFilmed with a crew: people, places, interviews. | £14,000 to £39,000 | £5,750 to £18,000 | £18,000 to £39,000 | £39,000 to £50,000 and up | 61 |
| Live action with animationA shoot plus animated graphics or explainer sections. | £26,000 to £40,000 | £19,000 to £31,000 | £31,000 to £40,000 | £40,000 to £66,000 and up | 17 |
| AnimationMotion graphics, illustration or 3D, with no shoot. | £7,750 to £17,000 | £3,250 to £11,000 | £11,000 to £17,000 | £17,000 to £27,000 and up | 34 |
| Edit from existing footageCut from footage you already have, with graphics and sound. | £2,000 to £8,500 | £1,500 to £3,000 | £3,000 to £8,500 | £8,500 to £17,000 and up | 62 |
GBP: measured from UK jobs.
| Film type | Most clients spend | Essential | Considered | Flagship | Sold jobs |
|---|---|---|---|---|---|
| Live-action filmFilmed with a crew: people, places, interviews. | $25,000 to $75,000 | $15,000 to $31,000 | $31,000 to $75,000 | $75,000 to $165,000 and up | 88 |
| Live action with animationA shoot plus animated graphics or explainer sections. | $53,000 to $150,000 | $36,000 to $76,000 | $76,000 to $150,000 | $150,000 to $175,000 and up | 14 |
| AnimationMotion graphics, illustration or 3D, with no shoot. | $9,000 to $27,000 | $5,000 to $15,000 | $15,000 to $27,000 | $27,000 to $38,000 and up | 69 |
| Edit from existing footageCut from footage you already have, with graphics and sound. | $3,000 to $16,000 | $1,500 to $5,750 | $5,750 to $16,000 | $16,000 to $28,000 and up | 104 |
USD: measured from US jobs.
| Film type | Most clients spend | Essential | Considered | Flagship | Sold jobs |
|---|---|---|---|---|---|
| Live-action filmFilmed with a crew: people, places, interviews. | €17,000 to €46,000 | €6,750 to €21,000 | €21,000 to €46,000 | €46,000 to €59,000 and up | 61 (GBP) |
| Live action with animationA shoot plus animated graphics or explainer sections. | €31,000 to €47,000 | €22,000 to €36,000 | €36,000 to €47,000 | €47,000 to €77,000 and up | 17 (GBP) |
| AnimationMotion graphics, illustration or 3D, with no shoot. | €9,000 to €20,000 | €3,750 to €12,000 | €12,000 to €20,000 | €20,000 to €32,000 and up | 34 (GBP) |
| Edit from existing footageCut from footage you already have, with graphics and sound. | €2,250 to €10,000 | €1,750 to €3,750 | €3,750 to €10,000 | €10,000 to €20,000 and up | 62 (GBP) |
EUR: converted from UK prices in GBP at 1.17 until there are enough local jobs to measure.
| Film type | Most clients spend | Essential | Considered | Flagship | Sold jobs |
|---|---|---|---|---|---|
| Live-action filmFilmed with a crew: people, places, interviews. | $33,000 to $97,000 | $19,000 to $40,000 | $40,000 to $97,000 | $97,000 to $215,000 and up | 88 (USD) |
| Live action with animationA shoot plus animated graphics or explainer sections. | $69,000 to $200,000 | $46,000 to $99,000 | $99,000 to $200,000 | $200,000 to $225,000 and up | 14 (USD) |
| AnimationMotion graphics, illustration or 3D, with no shoot. | $12,000 to $35,000 | $6,500 to $20,000 | $20,000 to $35,000 | $35,000 to $49,000 and up | 69 (USD) |
| Edit from existing footageCut from footage you already have, with graphics and sound. | $4,000 to $21,000 | $1,750 to $7,500 | $7,500 to $21,000 | $21,000 to $36,000 and up | 104 (USD) |
SGD: converted from US prices in USD at 1.3 until there are enough local jobs to measure.
Prices are for a typical sold job of this kind, with the versions, languages, rounds of changes and shoot days such jobs usually include. Ranges are rounded.
Method
- Source
- Casual Films' sold quotes, October 2024 to August 2026: 496 jobs in the UK, US and Hong Kong. These are budgets clients agreed, not final invoices.
- Film types
- Grouped by what a job contains: a shoot, a shoot with animation, animation alone, or an edit from existing footage.
- Ranges
- Most clients spend between the 25th and 75th percentile of sold budgets. Essential runs from the 10th to the 40th percentile, Considered from the 40th to the 75th, and Flagship from the 75th to the 90th and above.
- Small samples
- Any film type with fewer than 8 sold jobs in the period is not published.
- Currencies
- GBP: measured from UK jobs. USD: measured from US jobs. EUR: converted from UK prices in GBP at 1.17 until there are enough local jobs to measure. SGD: converted from US prices in USD at 1.3 until there are enough local jobs to measure.
- Updates
- Every quarter. This edition: Q4 2026, updated 27 October 2026.
Cite this index
Casual Films, B2B Video Cost Index, Q4 2026. https://casual-video-cost-index.pages.dev/video-cost-index/
What changes the price
Cost drivers
The calculator prices each of these for your film.
- Audience editsDifferent edits of the same film for different audiences or markets.
- LanguagesSubtitles in each extra language, or a full voiceover.
- Social cut-downsShort edits for feeds, re-framed for vertical and square.
- Paid talentTheir fees grow with how widely the film is used.
- Approval roundsEach extra round adds edit and producer time.
- Shoot locationsExtra shoot days, location fees and travel.
- TimelineRush jobs keep moving round the clock between our edit teams in Singapore, London and San Francisco.
Questions
How much does a corporate video cost?
In Casual Films' sold budgets, most live-action films cost $25,000 to $75,000 in the US and £14,000 to £39,000 in the UK. Versions, languages, cut-downs, paid actors or presenters, extra rounds of changes and shoot locations all add to that.
How much does an animated video cost?
Most animated films cost $9,000 to $27,000 in the US and £7,750 to £17,000 in the UK.
How much does it cost to edit existing footage?
Most edits from footage a client already has cost $3,000 to $16,000 in the US and £2,000 to £8,500 in the UK.
What makes a video cost more?
Shoot locations, paid actors, presenters or voiceover artists (more so for paid ads and TV), extra languages, edits for different audiences, social cut-downs, extra rounds of changes and a rushed timeline. The calculator prices each one for your film.
Are these the prices Casual charges?
They're ranges built from budgets Casual's clients agreed, October 2024 to August 2026. Every film is quoted on its own brief, so use the index to plan a budget and the calculator to see what changes it.
How often is the index updated?
Every quarter, with a short note on what changed.
Can I quote these figures?
Yes. Please cite it as: Casual Films, B2B Video Cost Index, Q4 2026. https://casual-video-cost-index.pages.dev/video-cost-index/